> >


  Member Area


queries   queries
queries

Bookmark and Share



   

0
Vote(s)
 Public Relations Blog by Ashwani Singla

Public Relations Blog by Ashwani Singla Reputare is a blog by Ashwani Singla, the CEO of Genesis Burson-Marsteller, a leading public relations firm in India. At Reputare, the views expressed here are entirely my own and covers topics like digital communication, crisis communication, public relations and more.

www.reputare.in | Details
Category : Home > Business

  • RSS Feeds : Reputare : Reputare

  • Public Relations needs Empirical Public Relations - 20-01-2012
    January 13, 2012 - Campaign India Perhaps, one city that represents the rapid transformation of our economy is Gurgaon, a sleepy hamlet to a bustling metropolis within a span of a couple of decades. Called the ?millennium city? but plagued with 20th century infrastructure issues. Sounds familiar? In a similar vein, the need for Public Relations [...]

  • Going Green Pays 2011 Green Brands Survey - 29-08-2011
    How Green Brands can connect with consumers Insights from the PSB 2011 Green Brands Global Survey A green future with greener surroundings and a green bank balance is on most people’s list irrespective of which side of the globe they are on. But is green a healthy colour only till it reaches your shopping cart or [...]

  • The Need to Plan for a Crisis - 08-08-2011
    IS YOUR COMPANY A BOY SCOUT, A TIGHT ROPE WALKER OR AN OSTRICH? Today, it seems that the world of business is being struck by a crisis a day. Whether it be Hackgate which ultimately led to The News of the World having to be shut down or even closer home the Singur crisis which hit [...]

  • Brand India is here. But are Indian Brands? - 16-05-2011
    Brand India is here. But are Indian Brands? In these very columns I had written about the transition of Brand India. I had delved into the world’s acknowledgment of India’s tour de force and its need to combine hard and soft power to make a mark on the world stage. As one of the world’s fastest [...]

  • ?New Normal? needs ?New Public Relations? - 03-04-2011
    As communications professionals are acutely aware, great shifts in economic, social, political and technological behavior are afoot, altering the fundamental project of Public Relations. India is at the locus of many of these changes. As one of the most dynamic economies, with one of the fastest-growing middle classes, with the world?s largest democracy, it [...]

  • Stirred or Shaken? - 02-03-2011
    Just how did Finance Minister Pranab Mukherjee?s much awaited Union Budget for 2011-2012 leave India Inc. feeling in the end? With the FM announcing a 9 per cent growth, the budget saw the Minister send a clear signal ? coalition politics was not going to thwart the focus on reforms. The FM?s ability to deliver [...]

  • Web 2.0 and the new Public Diplomacy - 10-12-2010
    I was invited to speak at a conference organised by The Ministry of External Affairs, Government of India on “Public Diplomacy in the information Age” and my session was titled “Web 2.0 and the new Public Diplomacy”. I am happy to share my remarks at the conference. The vastness of the subject conflicts with the paucity [...]

  • Announcement: Appointed as the CEO of Penn Schoen Berland (PSB) - 10-10-2010
    I am happy to announce to all of you that I have been asked by Burson-Marsteller to set up the South Asia operations of Penn Schoen Berland as its Chief Executive Officer with plans to launch operations early next year. This is a great opportunity to not only further leverage my experience in communication strategy [...]

  • The Great Kalmadi Show: You can Run but you cannot Hide - 30-08-2010
    Reputare has been silent for a while as I was very pre-occupied with getting our new home up and running after a disaster called a ?goofy sub-contractor? hit us. That?s now settled. Thank God. Thank you for your patience. Well I am back and there can be no better time than this to learn from the [...]

  • The Cinderella Makeover - 22-02-2010
    A dear friend of mine who runs a boutique reputation management firm sent me a thought-provoking article. She found it so interesting that she actually typed it and sent it out to her friends. To protect her privacy, I am going to keep her identity a secret. Since she found it so beautiful, I thought I [...]